As an Australian owned and run company dedicated to finding a sustainable solution for enhancing the production of food and fibre while simultaneously saving the bees, Innovate Ag pride themselves on being small enough to care, yet large enough to make a global difference!

Who is Innovate Ag?

Based in the regional New South Wales town of Wee Waa, Innovate Ag is a Research & Development Company that was formed in 2010 after a joint venture was established between long-standing foliar nutrition and Integrated Pest Management product importer and manufacturer, Growth Agriculture Pty Ltd and a private investor. In January 2017, an international biological products Research & Development company, Bi-PA secured a 25% shareholding in Innovate Ag. While initially conceptualised by sister company Growth Agriculture, Innovate Ag took over the commercial development of Sero-X in 2011 and has worked alongside world-renowned research scientists and development companies ever since, to bring Sero-X to fruition. 

Who is Growth Ag?

For over 20 years, Growth Agriculture has provided sustainable and environmentally friendly products to the Australian agricultural industry. As a regionally based, family-owned business, Growth Agriculture is renowned for introducing and manufacturing innovative and environmentally responsible agricultural products that are focused on enhancing foliar nutrition and Integrated Pest Management (IPM) in crop management.


Driven to find an effective and sustainable solution to a range of growing global concerns, Sero-X aims to:

Save the diminishing bee population

Offer a less chemically intrusive, yet equally effective alternative

Support Australian Research & Development and Innovation

Innovate AG Owners:

Growth Ag0%

Private Investor0%


Why Sero-X?

  • It’s good for the bees: Did you know that bees are one of the most important creatures on Earth, for both humans and nature? Yet, with the use of toxic pesticides in modern agriculture, it should come as no surprise that our bee population is scarcer than ever before. Bees are responsible for 70% of the fruit, vegetables, nuts and seeds that we eat on a daily basis. If bees become extinct, beef, dairy, corn, rice, coffee, entire food chains, animal species and a large chunk of the economy would likely go down with them. Sero-X provides an alternative for consumers and farmers to make the choice to protect our bee population.
  • It offers a smart alternative: Sero-X offers farmers a choice to use a non-synthetic and highly effective pesticide, without the need for harsh and toxic chemicals. Likewise, with a growing demand for organic food, Sero-X gives consumers added benefit!
  • It supports Australian R&D: The technology behind Sero-X is a local treasure that has been discovered and developed solely here in Australia, supporting key research institutions and local jobs along the way.
  • It’s Australian-made: Much like the technology behind it, the plant will be grown and the product will be manufactured in regional Australia, reducing our reliance on imported products and supporting local jobs.